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Don't use all caps in your Craig's List ad

Tonight, a quick browse of several cities' Craig's List casual encounters section posts brings up four posts within the first screen on each page that are repeats between cities. Perhaps this would be understandable if we were looking at a couple of very nearby cities: New York and Philadelphia, for example, but I looked at Seattle, Los Vegas, Boston and Miami. Obviously, these are spam.

What else do they have in common? They all use all caps in the headline. I didn't even bother to click through to see what content they use to try to get people to respond and thereby subscribe themselves inadvertently to some cam site or another.

I never bother with ads that have their headlines in all caps. Some people seem to think that this will make their ad stand out. I recommend that you stick with catchy headlines and appealing ads to make yourself stand out. Those headlines in all caps? Some of them may well be real, but I assume they're all spam and move on.

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